Famous, amongst so many other wonderful reasons, for their extravagant annual tradition of designing an over-the-top Fantasy Bra, Victoria's Secret is a name that forever basks in the spotlight of consumer media. Every year we watch, in awe, for the unveiling of the V.S. Fantasy bra, what stunning jewels adorn it, and what outrageously wealthy woman it might end up enveloping.
But is there something deeper that the Fantasy bra represents, some type of knowledge we can glean from this flamboyant display of wealth? If anything it may be a clue as to the economic trends America is facing.
The budget for Victoria's Secret annual Fantasy Bra has been dwindling for several years now. Apparently responding to economic trends, this year's bra comes in at just $2 million retail, falling well short of the $3 million price tag in garnered last year, never mind the $6.5 V.S. dared to ask in 2006!